Mobile Conscience was founded by Phil Iley and Zoe Dawson-Williams - supported by an impressive network of like-minded professionals. 
A passion for mobile has always been the common link for Zoe and Phil.  Their mix of experience with both corporates and start-ups gives them a natural ability to cut through red tape and focus on what really matters - the customer experience and ultimately, commercial success.  

By getting closer to your customers, driving innovation and by challenging norms and historic practices, Mobile Conscience helps you cut through the politics, resource gaps and the data muddle to deliver clear insight that shapes valuable customer-driven solutions.


PHIL ILEY

Co-Founder

Phil is a creative and results-driven strategic marketer with over 20 years of experience in devising, developing and launching market-leading mobile and online products, services and propositions for global brands throughout EMEA and North America.  

He has extensive consulting experience as well as a diverse private and corporate venture background, which makes him incredibly pragmatic and focussed. He always gets to the heart of the challenge quickly and efficiently. 

Phil has built and led many successful marketing teams and launched many innovative new mobile and digital products and operations. 

BRAND EXPERIENCE includes: C&W, France Telecom, Orange, M&S, Ladbrokes, KPN, Mobinil, Laraki, Sharpcards, Millicom, Vivendi Universal, Tele2, Globalstar, Tango, Monitise, Friends Provident, VPAR


Zoe Dawson-Williams

Co-Founder

Zoe is a hands-on and commercially savvy mobile specialist with a wealth of experience in Product and Proposition development, Business Development and Strategic partnerships. She has a proven track record for delivery and has been at the forefront of multiple business and product launches across Europe, the US and MEA.

Zoe also has M&A experience gained from playing a key role in several corporate acquisitions globally.

One of her key strengths is her ability to communicate clearly with both technical and non technical audiences – a skill which has proven essential in the past 5 years while focusing on the Fintech and Mobile Commerce space.

BRAND EXPERIENCE includes: Orange, Vodafone, Weve, MasterCard, 118118, 118 218, 892 892, 118.com, kgb, Monitise, Nestle, Sony, Casio


Mike Williamson

Mike is a dynamic mobile technology professional with proven experience launching innovative digital products for early stage startups, high-growth businesses and world-class brands. He has an impressive project delivery record and is well accustomed to collaborating with external partners and internal teams to achieve results.

He is experienced in creating new business lines as well as managing products from implementation through to profitability. As a consultant, Mike has also provided strategic advice and implementation support to senior executives of international organisations. He is a master problem solver and has the ability to quickly understand business needs and define tailored solutions.

BRAND EXPERIENCE includes: Deloitte, Lebara Mobile, WEX Europe, VISA Europe, Monitise, Monarch Airlines and The Jersey Post Office.


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Jackie van den Bergh

Jackie is a strategic project manager with over 20 years of experience in mobile licence applications, business planning, contract negotiations, interconnection and regulatory management of mobile and fixed telecom networks.  

Jackie is commercially astute, analytical and has extensive experience in both start ups and established businesses worldwide.

BRAND EXPERIENCE includes: Millicom International Cellular, Tango, Eircom International, Telsim, O2 and Meteor.


David Brown

David is a results-driven strategic planner with 20-years of extensive consulting and operator and service provider experience spanning fixed and mobile operations. 

He has a detailed understanding of the impact of OTT messaging services on mobile operators, mobile spectrum and technology selection, the “FTTx” business plan and the convergence business model. He also has a particular interest in how mobile operators can trade-off future mobile investment against targeted fibre deployments in low income emerging and mature markets.

BRAND EXPERIENCE includes: Vodafone, BT, Telenor Group and its operations (Pakistan, Thailand, India), Millicom, Globalstar, LINE, M&S, ISAT, STC, Quadracom, Vimplecom.


Experience